Why Your Brand Needs A Digital Marketing Report
If you can’t measure it, you can’t improve it
A marketing report, or a marketing analysis report, is a document that gives an overview of the company’s performance at various steps of its conversion funnel. It has numbers that are tracked daily and are summed up to present the weekly, monthly, quarterly and annual achievements of the various marketing campaigns run by the company.
In today’s digital environment, users are targeted with multiple new brands, products and services everyday over search engines (read:Google), social media, email marketing etc. A report brings together the marketing campaigns’ performance on all these channels & consolidates the complete data in one doc.
At Plastk, we run multiple marketing campaigns across various channels like Google display network, Google search engine, Facebook and other social media. We also have an extensive affiliate network. Without tracking the daily (sometimes even hourly) performance of each ad network, it is hard to say which ad performs the best and which ones need to be stopped. And knowing this is a basic requirement to generate quality leads. This highly competitive arena is only for the best ones to survive.
A report captures all the essential touch points between a brand and its potential customers. We begin from the first step of our conversion funnel — ad impressions and go all the way to having a customer use our Plastk Secured Credit Card. Covering all the steps a prospective customer passes through and looking at the conversion at each step of the funnel is one of the most essential responsibilities of a digital marketer. A marketing report is what a marketing analyst thrives on. There’s no other way to know if how you’re marketing your brand is the right way to do so. Or if you need a radical change in your advertising technique.
Putting all the KPIs together requires a good effort at the beginning. In digital marketing, it starts with the ad impressions, CTR (Click Through Rate), website visits, user engagement on the website and the final conversion. Cost is an essential part of a report as we want to know the CPA (Cost Per Acquisition) to plan the marketing budget.
Some of the most commonly used tools that allow you to extract and present data in charts, tables, and other visualizations so that you find the data useful are -
- Google Analytics
- Google Ads Reports
- Facebook Ads Manager Reports
- Power BI
- HubSpot
- YouTube Ads Manager
Regular reporting is one of the most powerful ways to increase your team’s performance and generate powerful marketing output. When you start building your reports, you will eventually build highly informative dashboards which is a precondition to better marketing analytics, sales forecasting and business growth.
